Atlanta - Associate Territory Sales Manager, Government Services

Company: AppliedVR
Location: Atlanta
Posted on: February 14, 2026

Job Description:

Job Description Job Description About AppliedVR AppliedVR is unleashing the power of Immersive Therapeutics (ITx), a new category of medical devices that harness the unique properties of virtual reality (VR) to treat some of the most debilitating chronic conditions. AppliedVR creates non-pharmacologic, non-invasive VR medical devices for in-home therapeutic use. AppliedVR's flagship product, RelieVRx®, is the first FDA-authorized VR device for chronic lower back pain, earning unique CMS recognition and commercial payer coverage. We believe in the power of people. We honor our differences and elevate each other's voices. As a fully remote/work-from-home company, we may not be under the same roof, but we're connected every step of the way via our: 1) core values—we are empathetic, evidence-based, and entrepreneurial; 2) shared mission—solving pain through immersive therapeutics; and 3) our vision—a virtual-reality pharmacy in every home. Learn more about AppliedVR, headquartered in Los Angeles, at appliedvr.io. Job Description The Associate Territory Sales Manager (ATSM) role is a dynamic sales and account management position that will focus on supporting existing business relationships, while building new connections to drive growth for customers and patients across the respective region. Collaborating closely with the Gulf Coast Territory Manager, the ATSM will help to develop a unified sales strategy and foster a team-oriented approach within the VA/DoD. We are looking for candidates with exceptional interpersonal skills and a passion for delivering outstanding experiences to customers and patients. Our ideal candidate will leverage their business expertise and sales acumen to promote and support the adoption of RelieVRx with veteran patients. A strong commitment to helping veterans and patients manage chronic pain is essential. If you are self-motivated, organized, eager to teach and learn, and ready to thrive in a fast-paced, start-up environment, we encourage you to apply and make a meaningful impact today! Roles & Responsibilities (are not limited to the following): Adapt sales strategies to align with the needs of new and emerging sales channels or programs as necessary. Implement the regional business plan in partnership with the Gulf Coast Territory Manager to achieve RelieVRx sales goals, including account research, call planning, cold calling, lead qualification, and selling to existing VA/DoD accounts. Conduct at least 4 days of in-person sales activities across a multi-state region, with overnight travel as needed, to meet territory objectives. Collaborate with the TM on weekly, monthly, and quarterly strategies to strengthen existing relationships and establish new ones. Distinguish between ATM and TM responsibilities: The ATM focuses on expanding in existing accounts and identifying new providers, while the TM primarily drives growth in new accounts. Flexibility to support TM efforts in developing new business is expected. Represent AppliedVR and RelieVRx at industry meetings and trade shows to promote brand awareness. Train patients on the effective use of RelieVRx to enhance treatment outcomes. Maintain up-to-date knowledge of AppliedVR products, sales processes, and business strategies. Educate healthcare providers and staff in clinical settings on proper product use. Stay engaged with company communications, including digital updates, voicemails, conference calls, and live meetings. Complete training and administrative tasks by designated deadlines. Document all sales activities to ensure clear visibility into the sales pipeline and facilitate collaboration with the TM. Adhere strictly to company policies, industry regulations, and applicable laws in all sales activities. Experience and Qualifications Preferred: 2 years of proven B2B sales experience with measurable success Medical sales experience (e.g., prescriptive DME, pharmaceutical pain products, capital sales or medical devices) is a plus Prior experience within the VA and DoD in the relevant territory is preferred but not required; veterans highly encouraged to apply Strong written and verbal communication skills Ability to thrive under deadlines, adapt to changing priorities, and manage multiple priorities in a fast-paced, growing business environment A results-driven mindset with a strong work ethic and a professional, approachable and outgoing attitude Independent, entrepreneurial spirit with a willingness to embrace feedback and a commitment to learning Valid US Drivers' License and ability to frequently drive or take other modes of transportation to visit contacts in-person Compensation The salary range for this position is $75,000 to $80,000 . The salary range describes the minimum to maximum base starting salary range for this position across all US locations. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to relevant qualifications, depth of experience, skill set, certifications, training, education, and specific work location. The compensation packages may be adjusted based on candidate work location, due to differences in the cost of living for the given location. Your recruiter can share more about the specific salary range during the hiring process. The total compensation package for this position also includes an incentive compensation plan, car allowance, and equity compensation. Employee benefits include medical/dental/vision healthcare benefits, 401k retirement plan with a 4% employer match, employer-paid life insurance and long-term disability benefits, employee assistance program, remote work stipend and car allowance (for field reps only). We offer the following paid time off programs: Flexible Time Off for vacation 11 paid holidays per year Sick time is accrued at one hour for every 30 hours worked. Accrual is capped at 72 hours. Up to 12 weeks of paid parental leave for new parents For more information on the position and benefits, please visit https://www.appliedvr.io/careers. Location Atlanta, GA . Willingness to travel within the region - 3-4 days/week of in-person sales activities across a multi-state region, with overnight travel as needed, to meet territory objectives. Our Thoughts on Inclusion and Belonging AVR believes that inclusion and belonging among our teammates is critical to our success as a company, and we seek to recruit, develop and retain the most talented people from a wide variety of backgrounds. We are committed to providing an environment of mutual respect where equal opportunities are available to all applicants and teammates without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, and any other characteristic protected by applicable law. To comply with the American with Disabilities Act and other applicable laws ensuring equal employment opportunities to qualified individuals with a disability, reasonable accommodations are made for the known physical or mental limitations of an otherwise qualified individual with a disability unless such accommodations create an undue hardship on our company.

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